The challenge was to go out and create the cleanest, smoothest tufted wool carpet in the marketplace, to make an extremely elegant carpeting product right here in the United States. Fortunately, Fabrica has been honing the necessary skills for decades. Pure has the essence of a European velour and will provide an immaculate interior surface as the foundation of a room. Pure is made from Fabrica’s Permaset™ Strongwool™, which allows the product to have a very elaborate color assortment. When you peek at the color line you can almost see the future. Neutrals pull into mid-tone taupes, greys have more balance, and moody blues plus violet tones round out the offering. Manufacturing excellence, plus color intuition result in a purely beautiful carpet.